Redraw the Balance


Interest in the aim to breakdown gender stereotypes was brought to Australian attention recently, following Chanel 9 news’ media coverage of Inspiring the Future’s UK #RedrawTheBalance video.  This video has gone viral and has now had over 25 million views.

The video, created with the support of Mullen Lowe, reveals the gender stereotyping already influencing the thought of primary age children. At this young age, children already categorize certain jobs according to gender. This reaffirms the importance of challenging these stereotypes to widen children’s horizons at an early stage.